Why quality and design are so crucial in menu printing? The menu should reflect the atmosphere of your business. Consistent branding creates a true sense of your business for your customers. You must choose a menu design that suits your brand and customer base.
Less cluttered menu
You need to remember that white space improves readability by 30%. Therefore, use it wisely when placing your menu items, descriptions, and images. For more customized printing, you can click here: https://www.printivity.com/marketing/menus. Negative space also improves aesthetics and ensures that your guests aren’t overwhelmed by the menu design. When choosing fonts, choose a simple, easy-to-read style. Don’t use oversized or difficult-to-read lettering unless it is an essential detail. Also, select a font that contrasts nicely with the background so that it’s easy to read, even at a distance. Choosing the font size is a significant element when it comes to readability. Also, ensure that the content is short and vivid to ensure that customers can read it easily.
Easy-to-read fonts
Choose an easily-read font that conveys the mood of your restaurant. The elegant and sophisticated character of the head display font will add class to your menu design. The lively and decorative Northern display font uses Old-style characters. It is best to try several font families before settling on a single one.
Try to vary the font size between categories and descriptions. Use bold and italic fonts to group visually important information. Bolding menu items may signal specialty items. However, do not go overboard. Make sure your font size matches the overall design of your menu. If it’s challenging to read your menu, you might want to consider changing the size of your text. For example, if you are selling a pair of designer glasses, you may want to change the font size to something more accessible to the eyes.
Durability
There are several options to choose from to improve the durability of your menu printing. For example, you can choose from various paper stocks and finishes to enhance the look and feel of the menu. Some papers have an embossed look, while others are smooth. The best choice depends on the purpose of the menu. Some materials, such as lamination, require extra steps to protect them from damage. Some papers can also be laminated to extend their life.
A menu coated with a durable plastic film can also withstand a lot of wear and tear. Unlike printed paper menus, synthetic menus can withstand water and other elements that can damage them. They can even last for years when properly maintained. For high-volume operations, you can consider using synthetic paper for your menus. These materials are waterproof, tear-proof, and heat-resistant. The durability of menu printing is essential to make your menus last.
Persuasive design
In addition to using strong images and text, you should also use other means of persuasion to influence the reader. For example, you can use color, font size, style, and other features to direct the reader to the items on your menu. For best results, consider using a maximum of three different types of fonts on one menu. However, don’t go overboard – four or more font styles can weaken the effect.
The most obvious way to use persuasion is to create an appealing menu. A study found that nearly 45 percent of people make a buying decision based on the menu’s description. You can create a more attractive menu by incorporating different shapes, colors, and sizes into the design. These design elements help guide the eye around the menu and make it easier to read. Also, avoid placing appetizers inside circular borders, as they don’t appeal to most people.
